The second page of Hoyer guitars shows two solid body electrics, the Les Paul styled H.27 and the Telecaster styled H.35.
The H.27 was described as follows:
This guitar was the rage of Frankfurt Musical Instrument Fair 1970. Much sought after by the world's top artists because of its fast action fingerboard and long sustained tones provided by two remarkable pick-ups. Some of the outstanding features include two pick-ups with individual tone and volume controls, bridge with individual string adjustment, chrome plated machine heads, truss rod, 25 1/5th scale and 21 frets. Body of seasoned Alder, finished in Black Gloss.
1971 prices for these guitars were as follows: Hoyer H.27 £176, H.35 £142.
€379
€850
£995
£675
£950
€990
€670
£1500
€1120
€450
€1750
€799