1978 Gibson catalog entitled Quality / Prestige / Innovation. Unusually the cover has no images of guitars - but is embossed with a large Gibson logo, somewhat reminiscent of the Beatles white album, released a decade earlier. The outlined text and margin line is a theme continued throughout the publication. The outer cover is actually printed on textured board that does not show up in this scan, but gives the brochure a definite air of refinement and luxury.