Fender 1963/1964 guitar catalogue. Page 2. The catalogue starts with solid bodies: three six string guitars and three basses. The new(ish) Fender Jaguar (although it had been in the Fender line for over a year at this point), the Fender Jazzmaster, and the Fender Stratocaster. The bass models were the Fender Jazz, Fender Precision, and the Fender bass VI - again marked as 'new', though, like the Jaguar, already in the Fender line for over a year.
July 1963 prices for these guitar and bass models were as follows: Jaguar $379.50 (sunburst) - $456.88 (Blond or custom finish with gold hardware); Jazzmaster $349.50 (sunburst) - $420.208 (Blond or custom finish with gold hardware); Stratocaster $259.50 (Sunburst, no tremolo) - $349.50 (Blond or custom finish with tremolo and gold hardware); Precision bass $229.50 (sunburst) - $240.97 (Blond or custom finish); Jazz bass $279.50 (sunburst) - $293.47 (Blond or custom finish); Bass VI $329.50 (sunburst) - $345.97 (Blond or custom finish)
$710
$12500
$65
$23900
$2110
$1860
$399
$3000
$179
$6500
$31995
$5499
$15100
$11500
$2020
$2130
$12999
$3199
$19995
$409