This single sided insert gives specifications for the new Epiphone EC-20 classic acoustic guitar, produced for Epiphone by Aria, at the Japanese Matsumoku plant.
This was the second version of this insert, replacing a similar sheet printed in early 1971 (here). The EC-20 had a 1972 list price of $74.50. (June 1972)
A new and exciting addition to our respected Classic series, the EC-20 is outstanding in many respects. An exceptional fine quality instrument featuring matched rosewood back and rims with scrolled gold plated machine heads
The 'Pick Epiphone' folder, although dated 1971, was filled with inserts printed as early as late 1970, and as late as 1972. This insert comes from the second series, marked © 1972, but most likely prepared and printed in late 1971.
This guitar is offered with just one case option, Durabilt case #803, at an additional $14 (June 1972 price).
$159
$448
$500
$555
€180
£325
£345
£420
€450
AU $850