This single sided insert gives specifications for the Epiphone 1802T solid body electric guitar, produced for Epiphone by Aria, at the Japanese Matsumoku plant.
Model 1802T had a list price (October 1970) of $99.50.
Modern deep cutaway design provides easy action and access to all frets. Response is from deep, rumbling bass sounds to treble biting tones.
The 'Pick Epiphone' folder, although dated 1971, was filled with inserts printed as early as late 1970, and as late as 1972. This insert comes from the very first series printed in late 1970, and as such uses the original Aria model designations, soon to be updated by Epiphone. This sheet was replaced in 1971, when this guitar was renamed the ET-270.
$32
$525
$600
AU $1050