Epiphone 1966 full line catalog. Page 6. Left hand page of a double page spread on Epiphone amplifiers. This page, the Panorama, Maxima and Embassy.
The Epiphone Panorama (EA 500T) and Panorama V (EA 400T) amplifiers were the most expensive amplifiers in the line in 1965, but by 1966 these were no longer listed in price lists; sales of the EA 500T and EA 400T were dismal, with just 106 and 37 units shipped respectively between 1963 and 1966.
The Maxima was, of course, the new solid-state model, with 4x10" speaker cones, based on the Gibson GSS100 amplifier.
1966 zone 1 prices for the Maxima (EA-600RVT) and Embassy (EA-300RVT/EA-300RVTL) were $590 and $469.50/$679.50. The EA-300RVTL model had J.B. Lansing speaker cones, accounting for the $210 price difference.
With the age of the electric guitar came the development of the amplifier. The first amplifiers were quite simple and unsophisticated compared with what we have today. Epiphone amplifiers offer a variety of special effects such as tremolo, reverberation, vibrato and ingenious means of controlling volume, bass and treble, and the other ingredients of amplified sound. Speaker cabinets are specially designed and multiple speaker combinations are in common use. In many respects perhaps, the amplifier has became more amazing and dazzling than the instrument it was produced to complement. The Epiphone amplifier is an instrument of quality, ingenuity and performance. The big sound, the special sound, the sound that is not just for today, but also tomorrow... this is the sound of Epiphone, a leader in musical electronics.
$1800
$85
$39
$45
$75
$499
$2000
$400
$799
$35
$225
C $479
£600
£50