Epiphone 1961 full line catalog, page 15. This page pictures the Epiphone Caballero (FT30) flat top acoustic guitar, with descriptions of three guitars whose images appear on page 14: Epiphone Frontier (FT110), Epiphone Texan (FT79) and Epiphone Cortez (FT45).
The Caballero was Epiphone's least expensive acoustic guitar, and also their best selling. It is described as follows:
The perfect flat top for having fun with the guitar-strumming as you stroll, for playing voice accompaniment. Students enjoy it; teachers recommend it; and Epiphone quality at this low price makes it exceptional. Made with a full-size satin-finish mahogany body… a fast, low action mahogany neck with adjustable truss rod… rosewood fingerboard and bridge. Fingering is easy, the action is easy, and the tone full and round with a deep bass quality.
$3200
$5595
$1695
$2900
$6500
$2295
$1000
$3449
$4350
$6495
$679
$3500
$1700
$350
$2250
$3799
$4200
$900
$800
$2199