After over a decade of manufacturing Epiphone solid body guitars at Gibson's Kalamazoo facility, production moved to Japan in 1970. They were built by Matsumoku; one of the best Asian makers at the time, with decades of wood working experience and large supplies of good quality woods. The first Japanese Epiphone solid body was the ET-270 based on the Aria 1802T - this could perhaps have been seen as a test to gauge public acceptance, but it obviously passed and by June 1972 two new Epiphone solid bodies were introduced: the Sunburst Epiphone ET-275 retailing at £139.50, and the slightly upgraded ET-278 ($159.50) in Ebony finish with bound neck and headstock. These new Epiphones kept some of the hardware of the ET-270 (the vibrola tailpiece for example), but took the body shape of the old Kalamazoo Coronet, Wilshire, Crestwood Custom and Deluxe.
The Epiphone ET-275 was described as follows in the 1971 Pick Epiphone brochure:
This thin, solid body electric guitar is packed with performance power plus easy playability. Let yourself go – there are no limitations with this free-feeling model. And the double cut-a-way design with high-gloss sunburst finish makes it a pleasure to look at as well as listen to.
Features: Thin, solid body design with a dual cut-a-way; sunburst finish, slim laminated hardwood adjustable neck; two powerful pick-ups with individual pole pieces; pick-up selector switch with separate volume and tone controls; rosewood fingerboard with dot inlays; adjustable precision bridge; vibrola tailpiece; chrome plated parts; 15 1/2” long at base cut-a-way; 13 1/4” wide; 1 1/2” thin; 24 3/4” scale length; 21 frets.
The ET-275 and ET-278 were last listed in 1975 Epiphone price lists, with similar stop-tailpiece versions, the ET-276 and ET-290 replacing them in January 1976.
$1295
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