The Epiphone company of New York, USA, was created by the Stathopoulos family, making various musical instruments with the first electric guitar in 1935. In many ways, it was just like rivals Guild and Gibson; a very highly respected guitar manufacturer, producing superb jazz boxes for the top end of the US market. Guitars like the Emperor and Broadway established a fine reputation, which still stands with vintage guitar collectors today. But tragedy occured, with the death of Epaminondas Stathopoulos; the driving force behind Epiphone at the time.
But perhaps the best known guitars built by Epiphone were those manufactured at the Gibson Kalamazoo plant - the CMI period. CMI bought out a struggling Epiphone in 1957, buying tooling, parts, and even unfinished instruments. Production of hollow-bodied jazz guitars and acoustic (upright) basses began immediately. But before long Epiphone was producing new lines, unrelated to the output of previous years. Thinline semi acoustics like the Epiphone Casino, Sorrento, Riviera and Sheraton were soon joined by solid bodies like the Epiphone Wilshire, Crestwood and Coronet; all distributed to dealers that wanted Gibson-quality instruments, but did not qualify to be Gibson stockists themselves.
Gibson ran a whole block in Kalamazoo giving their address as Parsons Street, whilst Epiphone were officially situated on Bush Street; just the other side of the block. The instruments were made side by side, both using the same woods, construction methods, and many of the same components. Numerous Epiphone models had a direct Gibson equivalent that sold at more or less the same price; for example the Epiphone Casino and the Gibson ES330 - or the Epiphone Rivoli and the Gibson EB2 bass. Unlike today, the 1960s US-built Epiphone line was aimed at exactly the same market as the Gibson equivalent instruments.
Epiphone guitars quickly found favour in the mid-1960s music scene; bands like the Beatles, Rolling Stones, Animals and the Kinks all played Epiphones, along with many more. But as the decade ended, CMI gave way to Norlin, and Epiphone production went to Japan.
1970s Epiphones were primarily made in Japan; they were no longer rebranded Gibson guitars, and although still good quality they were aimed at a lower price-point, to compete with the very many imports that were taking so much market share in the financially troubled early seventies. Epiphone chose (arguably) the best of the Japanese manufacturers Matsumoku to build their guitars, and although some of the very earliest designs were not widely regarded by musicians at the time, they rapidly improved, and along with a little celebrity use over the years (Kurt Cobain, Noel Gallagher etc.) are now both collectable and rapidly increasing in price.
The very first 1970s Japanese Epiphones (1802T / 1820 solid body guitar / bass, and 5102T / 5120 semi-acoustic guitar / bass) were similar to pre-existing guitars branded Aria, Conrad, Commodore, Eros, Univox (plus numerous others). Yes, the Epiphone versions had slightly improved appointments but were functionally indistinct. But with every year that passed, these models (and all new releases) improved both in function and appearance, whilst also gradually reverting to the classic Epiphone designs of the 1960s. By the mid 1970s Matsumoku were producing some outstanding Epiphones!
Towards the very end of Norlin's tenure, a few Epiphone guitars were produced at the Kalamazoo and Nashville plants: tentative issues of the Epiphone Doublecut / Spirit; but almost immediately this model was rebranded as the Gibson Spirit.
Today's Epiphone guitars are typically reissues of the 1960s Gibson and Epiphone instruments made in Kalamazoo - but being made in China and Korea these are typically very much cheaper - though generally good quality instruments.
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