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GUILD | VINTAGE ADVERTISEMENTS

Guild advertisement (1971)

New Anti-Hum Pick-Ups on All Guild Guitars and Basses

Guild M-75, Guild S-100, Guild S-50, Guild S-90, Guild JS bass

This advert from December 1971 doesn't say too much - rather it lets the guitars do the talking. It does, however, underline the fact that all Guild guitars ship with humbucking rather than the older single coil pickups. Five guitars and two basses: from top to bottom: the Guild M-75, Guild S-50, Guild S-90, Guild S-100, Guild JS bass II and Guild JS-bass II fretless

Guild advertisement (1971) New Anti-Hum Pick-Ups on All Guild Guitars and Basses

Other related vintage advertisements

Guild M-75 - Guild Quantum Amplifier
Guild M-75 - Guild Quantum Amplifier
Features the Guild Quantum amplifier M85 bass guitar, M75 electric guitar and electric organ with rotoverb
The Total Amplifier - for Bass, Organ and Guitar. 200 watts of clean undistorted po...
Guild S-100 - New Solid Bodies From Guild
Guild S-100 - New Solid Bodies From Guild
Early seventies Guild advert for their solid body range - featuring the new S-100, the JS basses, and the solid-body version of the BluesBird. The guitars pictured are the early versions - old styl...
Guild JS - Maybe its time you played a different bass!
Guild JS - Maybe its time you played a different bass!
Black and white advert for the solid body JS II (fretted and fretless) and M-85 II basses, and the hollow body Starfire SF-bass II
Guild S-100 - Guild Electrics. Are you trying to make it without one
Guild S-100 - Guild Electrics. Are you trying to make it without one
Advert for the S-90, S-100 SF-V (starfire) and M75 Guild six strings
Guild S-90 - New Guild S-90 Solid Body! New Humbucking Pickups
Guild S-90 - New Guild S-90 Solid Body! New Humbucking Pickups
Guild were very proud of their new humbucking pickups in the early 1970s; for many years they had been using pickups produced by other companies, primarily DeArmond, but also Todd electronics and S...
Guild S-100 - Guild Humbuckers
Guild S-100 - Guild Humbuckers
Advertising new-design humbuckers for Guild guitars and basses; replacing the Guild single coil pickup on the guitars and Hagstrom Bisonic on the basses.

Guild humbucking pick-ups have new w...
Guild S-100 - Solid Guild
Guild S-100 - Solid Guild
Black and White advert for the S-100 standard guitar, and JS bass 2. Both are fitted with the newly introduced Guild humbuckers.

In this case the guitar is actually an S-100 SC (standard c...
Guild M-75 - Guild single cutaway solid bodies
Guild M-75 - Guild single cutaway solid bodies
The Guild M-75 or Bluesbird, as it was known, initially featured a chambered body design, but by the time of this advertisement in 1975, it had a fully solid mahogany body. It had also been upgrade...
Guild S-100 - Guild S-100 solidy body
Guild S-100 - Guild S-100 solidy body
It'll change your mind about electrics

Guild M-75, Guild S-100, Guild S-50, Guild S-90, Guild JS

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1955 Guild M-75

1955 Guild M-75

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$6095

1955 Guild Aristocrat M-75, Tobacco Sunburst finish, Goldhardware, Two superb sounding Franz pickups, Full feeling neck, 1 65 incheswide at the nut, Gorgeous dark Brazilian fingerboard with block inlays, Comfortablesize, Chambered body, Weighs 5 lbs 11 oz, Sets up great, Fine sounding, Amazingvintage guitar! VG+, Newer hard case
... more
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1960 Guild Aristocrat M-75 Sunburst

1960 Guild Aristocrat M-75 Sunburst

Nazareth, Pennsylvania, 180**, UNITED STATES OF AMERICA

$5995

This 1960 Guild Aristocrat M-75 is in amazing guitar!
Quick Details
Weight 5 2lbs
Nut width 1 11 / 16th "
Depth at 1st fret 0 88 "
Depth at 12th fret 1 00 "
The body is in great shape with some light wear and some very small dings to be expected from a guitar this age
The back of the guitar does have a long scratch on it that is through the clear but nothing that your belly will get upset about. It also looks like the Clear has shrunken around the seam on the back of ... more
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Vintage 1957 Guild Aristocrat M-75 Sunburst With Good Hard Case

Vintage 1957 Guild Aristocrat M-75 Sunburst With Good Hard Case

New York, 100**, UNITED STATES OF AMERICA

$5499

Vintage original 1957 Guild Aristocrat M-75 in original Sunburst finish
Guitar plays and sounds incredible. Super warm and tuneful
Neck is nice and straight with a fantastic vintage feel. It plays great with a good low action all the way up and down
Guitar is all original with the exception of two custom made Lindy Frailin pickups. They sound just like the originals, warm and fat and punchy with a real classic and organic tone. The bridge saddle has also been replaced with a ... more
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1973 Guild S-100 Natural Acorn Oak Leaf

1973 Guild S-100 Natural Acorn Oak Leaf

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$3139

Up for sale is a clean 1973 Guild S-100 in Natural w / factory Acorn Oak Leaf design. Features include dual original humbuckers with factory toggle switch, slim neck profile and clear pickguard. This example is in clean and all original condition. That being said, the case and guitar do have a nicotine smoke scent to it. When the guitar is removed from the case it is not too bad but the case could use a good de-funking. Pro setup in house and comes complete with its original hard case. Weight:... more
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Vintage Guild Bluesbird M-75 Natural 1973

Vintage Guild Bluesbird M-75 Natural 1973

Brookfield, Wisconsin, UNITED STATES OF AMERICA

$2999


Vintage Guild Bluesbird M-75 Natural 1973
PLEASE CONTACT US WITH ANY QUESTIONS OR FOR AN IN-HAND DESCRIPTION
A dynamite player offering gorgeous tone & texture with a super groovy vintage vibe. The double Guild humbuckers sound amazing & the phase switch is a nice bonus feature. Professionally inspected & set up by the experts here at Cream City Music, so it plays & sounds fantastic!
Cosmetic Condition: Various nicks, chips, dents & dings; scratches, weather ... more
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1965 Guild S-100 Polara Vintage Electric Guitar Cherry Red

1965 Guild S-100 Polara Vintage Electric Guitar Cherry Red

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$2700

Up for sale, a 1965 Guild S-100 Polara in excellent condition and in perfect working order, 100% original save for a professional refret and carved bone nut. Introduced in ?63 and marketed to the ??modern technician, ?? these weird and wonderful guitars were produced in the USA at Guild's Hoboken, NJ factory. With its unconventional contours, Hagstrom-made hardware, and built-in kickstand, this unique instrument could only have been birthed in the 1960s
Featuring mahogany body and neck ... more
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1973 Guild Jetstar JS-1 fretless Cherry

1973 Guild Jetstar JS-1 fretless Cherry

Nazareth, Pennsylvania, 180**, UNITED STATES OF AMERICA

$1399

Just in is this great 1973 Guild Jetstar JS-1 Bass Guitar
Quick details
Weight 7 6lbs
Nut Width 1 9 / 16th
Depth at 1st fret 0 88
Depth at 12th Fret 0 96
This JS-1 is A great playing and sounding bass that has some great modifications done to it. It was made fretless at some point. The bridge was also upgraded to A badass bridge which is way better then the original
There is an extra hole added from a removed Strap button on the upper horn(pictured)
The body is free ... more
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Guild S-100 Polara Electric Guitar Clear Pick Guard Custom Made See Pics Relic

Guild S-100 Polara Electric Guitar Clear Pick Guard Custom Made See Pics Relic

Escondido, California, 920**, UNITED STATES OF AMERICA

$45

The sale is for the Picard for the guild S ?? 100. This appears to be a custom-made later fabrication not an original. It has been used has some minor cracks and scratches see photos for details
... more
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1964 GUILD POLARA S-100 CHERRY RED - ELECTRIC GUITAR - VINTAGE & RARE

1964 GUILD POLARA S-100 CHERRY RED - ELECTRIC GUITAR - VINTAGE & RARE

Trois-Rivieres, Quebec, G8Z***, CANADA

C $3000

Model: Guild Polara S-100Year: 1965Color: Cherry Red
Body
Shape: Double cutawayType: SolidbodyWood: AshFinish: Cherry red polyurethane lacquerNeck
Wood: MahoganyFretboard: RosewoodRadius: 12 inchesFrets: 22Inlays: Acrylic blocksHeadstock
Shape: Guild-matic symmetricTuners: Guild open-gear with button tunersPickups
Type: 2 Guild humbuckersSelector: 3-way switchControls: 2 volume, 2 toneOther Features
Bridge: Steel Tune-O-Matic style adjustableTailpiece: Guild Bigsby B5 ... more
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1974 Guild S-100 Bigsby in Cherry electric guitar

1974 Guild S-100 Bigsby in Cherry electric guitar

London, NW11***, UNITED KINGDOM

£2690

Here for sale 1974 Guild S-100 Bigsby in Cherry electric guitar. Very nice vintage Guild from the early 70s. It sounds and plays great. The guitar features Mahogany body, 60s medium C-shaped Mahogany neck with a bound 12 radius Rosewood fingerboard and the original medium frets, 24 75 scale length, 42mm nut width, 22mm neck depth at 1st, and 23mm at 12th fret. Guild humbucking bridge and neck pickups, 3-way toggle switching with the volume and tone controls for each pickup plus a mini-toggle ... more
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Find more Guild M-75, Guild S-100, Guild S-50, Guild S-90, Guild JS at vintageguitarsforsale.co

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1971 Selmer guitar catalogue

1971 Selmer guitar catalogueScan of 1971 Selmer guitar catalogue showing the range of electric and acoustic guitars distributed by the company: guitars by Gibson, Yamaha, Selmer, Hofner and Suzuki. 1960s Selmer had always placed Hofner at the front end of their catalogues, no doubt these were the better sellers - but into the 1970s Hofner were slipping somewhat and only appear at the tail end of this publication, pride of place going to Gibson, and to a lesser extent Yamaha. In fact this is the last Selmer catalogue to include the many Hofner hollow bodies (Committee, President, Senator etc) that had defined the companies output for so many years - to be replaced in the 1972 catalogue by generic solid body 'copies' of Gibson and Fender models. A number of new Gibson models are included for the first time: the SG-100 and SG-200 six string guitars and the SB-300 and SB-400 basses.

1968 Selmer guitar catalogue

1968 Selmer guitar catalogueScan of 1968/1969 Selmer guitar catalogue (printed July 1968), showing the entire range of electric and acoustic guitars distributed by the company: guitars by Hofner, Gibson, Selmer and Giannini. Selmer were the exclusive United Kingdom distributors of Hofner and Gibson at the time, and this catalogue contains a total of 18 electric guitars, 7 bass guitars, 37 acoustics, and 2 Hawaiian guitars - all produced outside the UK and imported by Selmer, with UK prices included in guineas. This catalogue saw the (re-)introduction of the late sixties Gibson Les Paul Custom and Les Paul Standard (see page 69) and the short-lived Hofner Club 70. Other electric models include: HOFNER ELECTRICS: Committee, Verithin 66, Ambassador, President, Senator, Galaxie, HOFNER BASSES: Violin bass, Verithin bass, Senator bass, Professional bass GIBSON ELECTRICS: Barney Kessel, ES-330TD, ES-335TD, ES-345TD, ES-175D, ES-125CD, SG Standard, SG Junior, SG Special GIBSON BASSES: EB-0, EB-2, EB-3 - plus a LOT of acoustics branded Gibson, Hofner, Selmer and Giannini

1961 Hofner Colorama I

1961 Hofner Colorama IHofner Colorama was the name UK distributor Selmer gave to a series of solid and semi-solid guitars built by Hofner for distribution in the UK. The construction and specifications of the guitars varied over the period of production, but by 1961 it was a totally solid, double cutaway instrument, with a set neck, translucent cherry finish, six-in-a-row headstock, and Hofner Diamond logo pickups. Available as a single or dual pickup guitar, this sngle pickup version would have been sold in mainland Europe as the Hofner 161.

1971 Commodore N25 (Matsumoku)

1971 Commodore N25 (Matsumoku)Commodore was a brand applied to a series of guitars produced in Japan at the well-respected Matsumoku plant from the late 1960s to the mid 1970s - and sold primarily (perhaps exclusively?) in the United Kingdom. The models bearing the Commodore name were all guitars available from different distributors with different branding. Although there may have been some minor changes in appointments (specifically headstock branding) most had the same basic bodies, hardware and construction. Equivalent models to the Commodore N25 (and this is by no means an exhaustive list) include the Aria 5102T, Conrad 5102T(?), Electra 2221, Lyle 5102T, Ventura V-1001, Univox Coily - and most famously the Epiphone 5102T / Epiphone EA-250.

1960 Hofner Colorama II

1960 Hofner Colorama IIThe Hofner Colorama was the name given by Selmer to a series of solid (and semi-solid) body Hofner guitars distributed in the United Kingdom between 1958 and 1965. The Colorama name actually applied to some quite different guitars over the period, but in 1960 it was a very light, semi-solid, set necked guitar with one (Colorama I) or two (Colorama II, as seen here) Toaster pickups. Although an entry-level guitar, it was very well-built, and a fine playing guitar; certainly a step up (at least in terms of craftsmanship) from many of the Colorama guitars that would follow, and a good deal of the guitars available in Britain circa 1960.

1971 Epiphone 1820 bass (ET-280)

1971 Epiphone 1820 (ET-280) bassBy the end of the 1960s, a decision had been made to move Epiphone guitar production from the USA (at the Kalamazoo plant where Gibson guitars were made), to Matsumoto in Japan, creating a line of guitars and basses significantly less expensive than the USA-built models (actually less than half the price). The Matsumoku factory had been producing guitars for export for some time, but the 1820 bass (alongside a number of guitar models and the 5120 electric acoustic bass) were the first Epiphone models to be made there. These new Epiphones were based on existing Matsumoku guitars, sharing body shapes, and hardware, but the Epiphone line was somewhat upgraded, with inlaid logos and a 2x2 peghead configuration. Over the course of the 70s, the Japanese output improved dramatically, and in many ways these early 70s models are a low point for the brand. Having said this, there are a lot worse guitars out there, and as well as being historically important, the 1820 bass can certainly provide the goods when required.

1981 Gibson Marauder

1981 Gibson MarauderProduction of Bill Lawrence's Gibson Marauder began in 1974, with production peaking in 1978. But by 1980 the model was officially discontinued, though very small numbers slipped out as late as spring 1981. Over 7000 examples shipped between 1974 and 1979, and although no totals are available for 1980 and 1981, it is unlikely production reached three figures in either of these years. These final Marauders were all assembled at the Gibson Nashville plant, and had some nice features not available through the later years of production, such as a rosewood fretboard, and in this case, an opaque 'Devil Red' finish. It's a great looking and fine playing guitar!

1971 'Pick Epiphone' Catalog

1971 Pick Epiphone catalogWhen Epiphone production moved from Kalamazoo to the Matsumoku plant in Japan, a whole new range of electric, flattop and classic acoustic guitars was launched. Between late 1970 and 1972 the new models were launched and refined. This 'folder' catalog contains various inserts released over these years detailing four electric six-strings (ET-270, ET-275, ET-278, and thinline EA-250), three bass guitars (ET-280, ET-285, and thinline EA-260), three folk/steel acoustics, four jumbo flattop acoustics, two 12-string jumbos, four classic acoustics, and a banjo.

1981 'Gibson Specials' Pre-Owners Manual

1981 Gibson Specials Pre-Owners Manual'Gibson Specials' was part of the June 1981 pre-owners manual series, but unlike the other folders contained a mish-mash of different guitars: limited editions, test marketing and close outs. "You will find the unusual, the brand-new, and the bargain within this folder". End of line 70s guitars like the Marauder, S-1, and L-6S Custom mixed in with brand new models the The V, The Explorer and the Flying V Bass.
It was the largest folder in the series, with 24 inserts, (19 guitars and 5 basses): Guitars: 335-S Standard, Melody Maker Double, Marauder, L-6S Custom, S-1, RD Artist, Firebird, Firebird II, Flying V, Flying V-II, The V, Explorer, Explorer II, The Explorer, The "SG" Standard, Les Paul Artist, Les Paul Artisan, ES-335 Heritage, ES-175/CC Basses: Grabber, G-3, L-9S, RD Artist Bass, Flying V Bass

1970s Shaftesbury 3263 bass

1970s Shaftesbury 3263 bassRose-Morris were selling Shaftesbury-branded Rickenbacker copy instruments from the late 1960s right through the 1970s. The 3263 bass was one of the first models, (alongside the 3261 six string and 3262 twelve string) available from late 1968 until about 1974. The earliest incarnation was a set neck bass, produced very briefly in Japan. But production quickly moved to Italy. This bolt-on neck example was built by Eko, in Recanati, using the same hardware and pickups as fitted to Eko, and Vox basses built around the same time. It's certainly a fine looking bass, and not a bad player either.

1961 Hohner Zambesi

1961 Hohner ZambesiThis very early, and pretty rare British-built guitar is branded Hohner London. Hohner were, of course, a German company, better known for their harmonicas and accordions, but they were keenly expanding into guitars at the birth of the 1960s. This model, along with the Hohner Amazon and (particularly) the Hohner Holborn, bear some similarity with Vox guitars of the same period; furniture manufacturer Stuart Darkins constructed bodies and necks for both brands, with Fenton Weill assembling them using their hardware and pickups. These guitars do have some hardware peculiarities, and they are not the most adjustable of instruments, but they actually play very nicely, being solidly built out of some very nice woods. Check out the video on this page.

1963 Vox Super Ace

1963 Vox Super AceThe Vox Super Ace was a mid-priced British solid body electric guitar, produced by JMI at their factory in Dartford, Kent. It was broadly modelled on the Fender Stratocaster, and a sibling model to the dual-pickup Vox Ace. Both the Ace, and Super Ace (along with several other models), were redesigned in 1963 with a new body shape, headstock style, and pickup layout - only increasing the resemblance to the aforementioned Fender. The Super Ace had a 1963 price tag of £47 5S. It's a pretty nice playing guitar with some lovely sounds - check out the videos on this page, and in the Vintage Guitar and Bass supporting members area

1966 Vox New Escort

1966 Vox New EscortThe Vox New Escort was Vox's version of the Fender Telecaster, at a time when American guitars were out of reach for most British musicians. It was made by JMI in England, for the British market, and unlike the majority of other models, didn't have an Italian-made equivalent. But the New Escort wasn't a slavish Fender copy, adding Vox's stylish teardrop headstock to the tele-style body, with a stop tailpiece and two Vox V2 single coil pickups. And it's a pretty substantial, and nice playing guitar, with a very comfortable neck. Check out the images, specifications, and watch a video of it in action. There is also extra content in the vintageguitarandbass supporting members area.

1969 Fender catalog, Fender Lovin' Care

1969 Fender catalog, Fender Lovin CareCatalog scan. The 1969 Fender Lovin' Care catalog consisted of 48 pages of electric guitars, basses, amplifiers, steel guitars, acoustic guitars, banjos and keyboards. Like the previous catalog, this featured the company's guitars in a variety of interesting settings around California, from the Whiskey-A-Go-Go, to the Hollywood Bowl. Several instruments were making their first appearance amongst it's pages: the Telecaster bass, Montego and LTD jazz guitars, and the Redondo acoustic. It was the final catalog appearance, however, of the Electric XII, Bass V, Duo-Sonic, Coronado I and Coronado Bass I.

1973 Eko Ranger Folk

1973 Eko Ranger FolkThe Eko Ranger series of guitars was incredibly popular in the second half of the 1960s and through the 1970s, selling in very large numbers. The Ranger Folk was 1 1/4" smaller, and 1" shallower than the Ranger VI and XII - and with a narrower waist. Not a bad guitar; a little quiet, but pretty playable. These were great value in 1973, and because they sold so many, they are easy to find and excellent value today.

1966 Vox Symphonic bass guitar

1966 Vox Symphonic bass guitarThe Symphonic bass was built in the UK, by Vox parent company JMI. It was the Vox equivalent to the Fender Precision bass, and was one of the most expensive Vox guitars produced. It was actually a great playing bass, rather similar to the Precision in feel and sound, but was probably just too expensive compared to an actual Fender and consequently sold poorly. When Vox hit financial problems in 1968, unsold guitars and basses were passed on to Dallas Arbiter, who briefly sold the excess Symphonic bass stock as model 4537. This bass, although with a neck date of February 1966, was most likely one of the unsold Vox guitars sold on by Dallas Arbiter. Check out the bass, and the two video demos through 1960s Ampeg and WEM amplifiers.

1968 Shaftesbury 'Electric Guitars' catalog

1968 Shaftesbury catalogThe 1968 Shaftesbury 'Electric Guitars' catalog was just four pages long, and contained four guitar models: the six string Barney Kessel-style 3264; and three Rickenbacker-styled semi-acoustic models: the six-string 3261, the twelve string 3262 and the 3263 bass. Shaftesbury was the house-brand of major UK distributor Rose-Morris, and seems to have been launched as a response to the company's loss of it's distribution deal with Rickenbacker. The guitars were mid-priced, and built in (initially) Japan, and later Italy, by Eko

1970 Rose-Morris 'Exciting Electrics Wonderful Westerns Celebrated Classics' catalog

1970 Rose_Morris catalog1970 Rose-Morris catalog, dated April 1970. It featured 6 electric guitars, 32 acoustic guitars, 3 basses and 1 steel guitar. It contains the following instruments, over 20 pages: Electric guitars: Shaftesbury 3261, 3262, 3264, 3265, 3400; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Eko Rio Bravo, Rio Bravo 12, Ranchero, Ranchero 12, Colorado, Ranger, Ranger Folk, Ranger 12; Aria 1674, 1675, 1676, 1679, 1680, 1695, 'John Pearse' Jumbo, 'John Pearse' Folk; Rose-Morris 15-11, Kansas, Georgian, Florida; Suzuki 1663, 1664, 1665, 3054, 3055, 3060; Tatay 1713, 1714, 1715; Peerless 3052; Steel guitar: Aria 3425

1971 Rose-Morris 'Exciting Electrics Wonderful Westerns' catalog

1971 Rose_Morris catalogThe sixteen-page 1971 Rose-Morris catalog featured electric guitars by Rose-Morris' own brand, Shaftesbury, and budget brand Top Twenty; aswell as acoustics by Eko, Aria, and for the first time Ovation. The catalog contains the following instruments: Electric guitars: Shaftesbury 3261, 3264, 3265, 3400, 3402; Top Twenty 1970; Bass: Shaftesbury 3263, 3266; Top Twenty 1971; Acoustic guitars: Ovation: Balladeer, 12 String, Glen Campbell, Glen Campbell 12 string; Eko Rio Bravo, Rio Bravo 12, Ranger, Ranger Folk, Ranger 12, Colorado, Ranchero, Ranchero 12, Studio 'L'; Rose-Morris Florida; Aria 'John Pearse' Jumbo, 'John Pearse' Folk

1972 Fender Precision bass

1972 Fender PrecisionA detailed look at an early 1970s Fender Precision bass guitar in custom black finish, with rosewood fretboard. 1972 list price, $307.50. The Fender Precision had been shipping since at least very early 1952 - with just one re-design circa 1957. This example, then, shows a model already two decades old, but barely changed since the '57 revamp. Fender got it right first time around, and although there are numerous minor cosmetic differences, the essence of this bass is effectively the same as it was in '52: a simple, single pickup instrument with a GREAT sound. Check out the demo video through an old Ampeg B15. It's no wonder this is the bass that everybody wants!

1967 Vox Stroller

1967 Vox StrollerThe Vox Stroller was the brand's entry level electric solid body guitar, fitted with just one pickup and a fixed tailpiece. Although aimed at student guitarists, it wasn't a terrible instrument, but did lack somewhat in adjustability, having no accessible truss rod and only a floating rosewood bridge. But this example is actually quite an improvement on earlier versions, with a standard 1/4" jack and a solid mahogany body. 1967 price £18 2s. JMI ceased UK guitar production in late '67, and combined with decreasing demand for the Stroller, this surely must be one of the last examples shipped.

1963 Vox Clubman Bass (left handed)

1963 Vox Clubman Bass left handedA nice example of the Vox Clubman II bass, built by JMI in Dartford, Kent in 1963. This is a lightweight bass, short (30") scale and very easy to play. It is an early example, and as such has a thin black scratchplate and side mounted, coaxial output jack. JMI offered left handed examples of their solid body Vox guitars and basses at 10% premium. Production numbers are unclear, but left-handed examples rarely come up for sale

1977 Gibson ES Artist 'prototype'

1977 Gibson ES Artist prototypeNot to be confused with the Gibson ES Artist launched by Gibson in 1979; this ES Artist was an early model designed by the Gibson research and development team in Kalamazoo in 1977, the instruments themselves constructed by Gibson artist Chuck Burge. It was planned for launch as a high end semi acoustic with 335-style construction (central maple block) and innovative circuitry - but was pulled at the last minute, being deemed too expensive. Apparently, several examples were produced with varying specifications, though exactly how many actually left the Kalamazoo plant is unclear. Certainly two guitars were sold to LaVonne Music by Gibson in around 1980. Read more about the development of this guitar, with details from Chuck Burge and the story of it's sale to LaVonne music

1959 Hofner Committee

1959 Hofner CommitteeThe Hofner Committee was a truly beautiful guitar produced in Germany, primarily for the UK market. It was a large bodied (initially 17 1/2") guitar with a carved spruce top, available as an acoustic or electric guitar. By the early sixties the carved top was replaced with a laminate, and although still a very fine guitar, the earlier carved top examples, with frondose headstock (like the example shown here) are far more highly prized amongst musicians and vintage guitar collectors.

1965 Gretsch Chet Atkins Tennessean

1965 Gretsch Chet Atkins TennesseanThe Gretsch Chet Atkins Tennessean, or model 6119 was Gretsch's best selling hollow body of the 1960s. This wonderfully faded example from 1965 was originally Dark Cherry Red, but has turned a mid-orange brown. The original color, however, can be seen underneath the pickup surrounds. 1965 specs: maple body, two-piece neck, Brazilian rosewood fretboard and Hi-Lo 'Tron single coil pickups. Nickel plated Gretsch Bigsby tailpiece.

1965 Gretsch 'For the Spectacular Sound of the Times' guitar and amp catalog

1965 Gretsch catalogThe 1965 Gretsch catalog, or catalog #32, featured 10 hollow body electric guitars, including the newly launched Gretsch Viking; four solid body electrics, including the Astro Jet - making it's only catalog appearance; just one bass, the single pickup PX6070; nine acoustics and 12 tube amplifiers. Pride of place went to the Chet Atkins Country Gentleman that adorned both the front and back covers. 24 pages, six of which are in full color.

Guitar Repair: fixing fret buzz and sharp fret ends

Guitar Repair: fixing fret buzz and sharp fret endsLoose frets are especially problematic in certain old guitars, but are generally very easy to fix. You'll be amazed at the difference you can make with just a few tools, a bit of knowledge, and a little time. Fixing loose frets can eliminate fret buzz, remove sharp fret ends, and greatly improve the tone of any guitar. If your luthier bill will be greater than the value of your guitar, definitely time to have a go yourself!

1966 Hagstrom 'worlds fastest playing neck' catalog (Merson USA)

1966 Hagstrom guitar catalogHagstrom guitars were distributed in the mid-1960s United States by Merson of USA. This eight page 'worlds fastest playing neck' catalog, printed in two-colors contained six solid body electrics, three solid body basses, two electric acoustic guitars, two electric acoustic basses and five acoustics.

1965 Hofner President

1965 Hofner PresidentThe President was produced by Hofner in Bubenreuth, Germany, specifically for Selmer, who distributed the brand in the United Kingdom, Australia, New Zealand, South Africa, and other commonwealth nations. The President was a hollow body electric acoustic, available as a full body or thinline, and with blonde or brunette finish. It was a great playing guitar that sold fairly well in the second half of the 1950s, throughout the 1960s, and into the very early 1970s. The example shown here is a full-body depth guitar in blonde - and as a 1965 guitar, one of the last to feature the rounded Venetian cutaway. From late 1965 until 1972, the President sported a sharp Florentine cut. Naturally, such an electric acoustic suggests jazz and blues, but many of the original British Hofner President players were part of the rock 'n roll, skiffle and beat scenes of the late 50s and early 60s.

1963 1964 Fender catalog

Fender 1963 catalogue"The Choice of Professional and Student Musicians Everywhere" This eight page catalogue was included as an insert in the 1963 annual "school music" issue of Downbeat magazine (September 1963). As well as keyboards and pedal steels, this catalog contains seven guitars, three basses and ten amplifiers - from student guitars such as the Musicmaster and Duotone to professional models like the new Jaguar.