This advert from December 1971 doesn't say too much - rather it lets the guitars do the talking. It does, however, underline the fact that all Guild guitars ship with humbucking rather than the older single coil pickups. Five guitars and two basses: from top to bottom: the Guild M-75, Guild S-50, Guild S-90, Guild S-100, Guild JS bass II and Guild JS-bass II fretless
Guild M-75 - Guild Quantum Amplifier
Features the Guild Quantum amplifier M85 bass guitar, M75 electric guitar and electric organ with rotoverb
The Total Amplifier - for Bass, Organ and Guitar. 200 watts of clean undistorted po...
Guild S-100 - New Solid Bodies From Guild
Early seventies Guild advert for their solid body range - featuring the new S-100, the JS basses, and the solid-body version of the BluesBird. The guitars pictured are the early versions - old styl...
Guild JS - Maybe its time you played a different bass!
Black and white advert for the solid body JS II (fretted and fretless) and M-85 II basses, and the hollow body Starfire SF-bass II
Guild S-100 - Guild Electrics. Are you trying to make it without one
Advert for the S-90, S-100 SF-V (starfire) and M75 Guild six strings
Guild S-90 - New Guild S-90 Solid Body! New Humbucking Pickups
Guild were very proud of their new humbucking pickups in the early 1970s; for many years they had been using pickups produced by other companies, primarily DeArmond, but also Todd electronics and S...
Guild S-100 - Guild Humbuckers
Advertising new-design humbuckers for Guild guitars and basses; replacing the Guild single coil pickup on the guitars and Hagstrom Bisonic on the basses.
Guild humbucking pick-ups have new w...
Guild S-100 - Solid Guild
Black and White advert for the S-100 standard guitar, and JS bass 2. Both are fitted with the newly introduced Guild humbuckers.
In this case the guitar is actually an S-100 SC (standard c...
Guild M-75 - Guild single cutaway solid bodies
The Guild M-75 or Bluesbird, as it was known, initially featured a chambered body design, but by the time of this advertisement in 1975, it had a fully solid mahogany body. It had also been upgrade...
Guild S-100 - Guild S-100 solidy body
It'll change your mind about electrics