Advert announcing the newly launched the "Paul" solid body electric. This advert from early 1979 shows Mr. Les Paul himself promoting the instrument.
This was, of course before the model was split into a Standard and Deluxe version; this guitar corresponds to the walnut-bodied Standard.
$1199
$1200
$1295
$1979
$585
$889
$750
$1699
$5257
$3995
$895
$895
C $2500
€1999
C $3800
£13800