November 1970. More big names by Rosetti. Production of Epiphones moved from America to Japan in 1969/70, in an attempt to save costs and reduce prices in a marketplace being bombarded with overseas imports. This British advert, by UK Epiphone distributor Rosetti, is one of the very first after this move, with instruments apparently yet to be allocated model names - although the Rosetti model names at this time would be Epi 6830 (6830/FT-150), Epi 9520 (5102T/EA-250), Epi 9525 (1802T/ET-270). The text gives some reasoning behind the new cheaper pricing:
Seven magnificent Epiphones, brilliant as ever, are now offered to YOU at only a fraction of previous prices. How can Epiphone do it? By employing a new association of cost-concious craftsmen, by shooting for the world-wide market of all those who love excellence but could never before afford it.
The range of seven guitars include three jumbo acoustics (including a 12-string), two guitars (one solid and one electric acoustic) and two basses (again, one solid and one electric acoustic).
This UK advert from late 1970 shows the new Epiphone 9525 (1802T/ET-270) with single sided Fender-style headstock. This design appeared on only the earliest 1970 examples, and by 1971 the guitar had the more familiar two-sided headstock. This advert was re-posted in February 1971 to show the new design.
$600
$525
$550
$399
$550
$549
$32
£480
£295
AU $1050