Vintage Guitars
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How to sell a vintage guitar online:
Identifying the guitar

A guide to selling quickly at the best possible price

this guitar is sold!

Vintage guitars come in all shapes and sizes; some are incredibly rare, highly prized by guitar players and very expensive to buy. Some are nothing short of a hindrance to play; basically firewood with strings. Perhaps ok for decorating a bar wall, but that's about it. Most are somewhere in between. There is most likely a player or collector out there who would love to pay you for your guitar. If you have anything exceptionally rare, you are best off selling on consignment through a respected vintage guitar dealer, rather than privately online. Likewise if your guitar is basically junk, you might find selling it at a local table or car boot sale is most effective. But most guitars are suitable for selling online, and you can easily get a fair price, as long as you follow a few basic steps: correct guitar identification, correct valuation, and effective description.

There are a number of things that you can do to help your vintage guitar sell quickly, whilst maximising the sale price. If you don't, you run the risk of deterring buyers and ending up either getting less than your guitar is worth, or failing to sell at all. This article is aimed at all those individuals who want to sell a vintage guitar, but don't really know where to start.

Step 1: Identifying the guitar
Step 2: Finding out what your guitar is worth
Step 3: Advertising your guitar for sale

Step 1: Identifying the guitar

If you already know what your guitar is, jump to step 2: Finding out what your guitar is worth

So how do you know what you've got? There is a lot of information about the major American and European vintage guitars online, in fact that is the main focus of this site, and there are also some excellent books on guitar identification (Gruhn's Guide is about the best), and very many helpful collectors hanging out on guitar forums and social media groups. Accurate information is harder to come by for Japanese guitars. A handful of factories produced a huge number of guitars, often quite similar, but with the retailers branding rather than the manufacturer. Some will never have been shown in a catalogue, and getting detailed information may be quite difficult.

Start with the brand name. Most guitars have this somewhere on the headstock, on a label, in a soundhole, or on a scratchplate or pickup. Entirely unmarked guitars are rare, and as a general rule, better manufacturers were proud of their work, and will have applied their logos prominently. It is true that some decal logos are removed, but again, owners of better guitars tend not to let this happen, whilst cheaper copies are often anonymised in the hope that they might be mistaken for something that they are not. If your guitar has no markings, it is most likely not going to sell for any significant sum. Examine the guitar closely for any markings: model codes, serial numbers, and countries of manufacture. Look under the scratchplate, on the neck heel and in the neck pocket, on the neckplate, on the guitars hardware and on the back of the headstock.

Guitar manufacturers often put their brand name on headstocks, pickguards, pickups, tailpieces and bodies
Manufacturer logos are often on the guitars headstock, put also the body, or on hardware such as pickups, scratchplates, tuning keys or bridge

Guitar identification through hardware

If you are still stuck, start comparing hardware to other guitars. Look online for other instruments with the same pickups especially but also neckplates, headstock shapes and bridges. Tuning keys can also give clues, but many manufacturers used commercially available parts by Schaller or Kluson etc. rather than manufacturing their own.

What about where it was made? Is there a country designation? Made in Japan? Italy, USA? for example. Get out a ruler and start measuring any parts of the guitar. Are dimensions metric or imperial? Older American guitars tend to be in inches or fractions of. European and Japanese guitars are far more likely to be designed in centimetres. What about markings on the electronics? Any language clues there? If you know where it was built you have certainly narrowed down the number of possible brands.

Numerous guitar manufacturers produced generic-looking entry-level guitars under different brand names for selling cheaply in bulk to 1960s, 70s and 80s teenagers. Audition, for example was the name applied to Japanese guitars produced for sale in Woolworth stores in the UK. And there were hundreds of other store brands like this; guitars such as these are really quite common. Most unbranded guitars will be in this category, and although often acceptable instruments are unlikely to sell for anything more than two figure sums.

Older Guitar catalogues can be invaluable in instrument identification
Vintage guitar catalogues are a good starting point in determining model names, and approximate years of production.

Vintage guitar dating

Once you have a manufacturers name, determining the model and year are next. There can be a lot of subtle model variations, and pinpointing the exact name may not be essential if the guitar is largely unknown or often misidentified. Many identical guitars may have been given different model designations by different retailers. Guitars by Harmony, Kay and Valco in the US, Eko, Hagstrom and Crucianelli in Europe and Teisco, Kawaii and Norma in Japan were all sold under various marques, despite being very similar or even the same instrument.

For a guitar produced by the likes of Fender, Gibson or one of the bigger manufacturers, finding the year may be as simple as looking up the serial number on a chart online, then referring to a catalogue from a similar period to find the model. Even a web image search with the brand and year can show very many guitars that may match.

Precise dating can be tricky - but establishing an approximate age shouldn't be too hard. Most vintage guitar collectors and dealers can suggest a decade, simply by looking at the guitar, it's styling, the materials used and how it is constructed. This is something you get a feel for with time. If you are completely in the dark, post online and somebody will surely help. Often less well known guitars are actually copies of other guitars. Or their hardware may be copied from a better known brand. If you know the first production date of the guitar copied, this again can narrow down potential production years.

One trick that guitar collectors always use is reading pot codes. The pots, or potentiometers, are the tone and volume controls on a guitar. If you can get to the reverse side of these, you may well find a code, with some date fragments embedded within them. This is of course the date that the pot was made, rather than the guitar, but they are often closely correlated. For more about this, see our page on reading guitar potentiometer codes.

Is there any paperwork in the case? Sales receipts, price lists and other paperwork can often hold a date. Furthermore if you have a retailer name, you may be able to search online for a guitar catalogue that holds the model in question.

Look out for fakes

Of course you have to be aware of copies.. from the 1950s onwards, budget guitars (and some quite nice ones to be fair) were often modelled on more expensive guitars by the big brands. These were produced in huge numbers and are not uncommon at all. Unfortunately, these can look VERY convincing, and quite often an owner might have replaced a decal to complete the deception. There are ways of spotting these guitars. A 'Gibson' with 'made in Japan' on it's neckplate... or a Les Paul with a bolt-on neck. Generally these guitars will also not have a serial number (or at least one that corresponds to the correct numbering system). If in doubt refer the guitar to a forum / discussion group for a second opinion.


Vintage guitars for sale

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original 1962 Gibson ES-330 Sunburst

original 1962 Gibson ES-330 Sunburst

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$8190


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1962 Gibson ES-330 in its original Sunburst finish. It has a great playing neck with good frets. It's all original and 100% complete. The pictured period correct Gibson hardshell case is included, but it housed a guitar with a Bigsby at one time. This ES-330 is in great condition with only some minor nicks + dings, finish checking and other cosmetic wear. The guitar itself remains structurally sound with no ... more
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1960s Hagstrom VIKING Hollowbody Sunburst made in Sweden

1960's Hagstrom VIKING Hollowbody Sunburst made in Sweden

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$1590


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1960's made in Sweden Hagstrom Viking in its original Sunburst finish. It has a great playing neck with good frets. It's all original and 100% complete. A later soft shell case is included. This Viking is in great shape with minor nicks + dings and other minor cosmetic wear including some blemishes in the finish on the top of the headstock. The treble side of the nut has a small additional notch near the high E ... more
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1982 G&L  S-500

1982 G&L S-500

Skokie, Illinois, 600**, UNITED STATES OF AMERICA

$1275

Beautiful vintage G&L definitely has some ware but for 40 years old this thing feels and sounds great pickups are super clean and hold gain we??ll just an over all great guitar and a piece of history I??ve had it for about 4-5 months now and just couldn??t put it down but I need the cash so sadly have to let it go


See pictures for the damage on the body and checking all over but no major cracks or brakes and none of it affects the tone what so ever she??s definitely a ... more
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HY- LO Very Rare Vintage Electric Guitar 1965 "Includes Original Case"

HY- LO Very Rare Vintage Electric Guitar 1965 "Includes 'Original' Case"

Cranston, Rhode Island, 029**, UNITED STATES OF AMERICA

$1100

Hy-Lo Model 2103, Made by Hoshino Gakki company, later Ibanez, produced at Tama plant in Japan. This is a super rare guitar. Made from solid wood, fairly light and well balanced.
The segmented guard is very reminiscent of the early UK Burns guitar design. The trapezoid neck plate is a definite Hoshino marker. The guitar is on the light side and balances well.
SPECIFICATIONS:
24 75?? scale length 1 69?? nut width Rosewood fingerboard 2 color ... more
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VINTAGE 1966 GUILD STARFIRE III electric guitar EXCELLENT MUST SEE

VINTAGE 1966 GUILD STARFIRE III electric guitar EXCELLENT MUST SEE

Hopewell, New Jersey, 085**, UNITED STATES OF AMERICA

$3495

GUILD 1966 STARFIRE III BORN IN HOBOKEN NJ

THIN LINE MAHAGANY BODY AND IN COLLECTABLE CONDITION
EK 715 sn
I SEE A EASY TI FIX ITEM TO DISCUSS. I TOOK A GOOD PIC OF IT. THE GUILD LAYOVER PIECE ON THE HEADSTOCK NEEDS TO BE CLAMPED AND GLUED AS IT IS SLIGHTLY RAISED AS SHOWN??NOT A BIG DEAL ON A GUITAR THAT IS NEAR MINT CONDITION. ALSO, SHE HAS LOW ACTION AND NEW STRINGS BUT AT THE 16TH FRET THE ACTION COMES UP A BIT AND THIS ONE NEEDS A SET UP. FRETS AND GUITAR SHOW NO WEAR. SHE... more
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VINTAGE USA EPIPHONE FT-79 Texan Guitar Hang Tag

VINTAGE USA EPIPHONE FT-79 Texan Guitar Hang Tag

Columbus, Ohio, 432**, UNITED STATES OF AMERICA

$125

Original hangtag from a 60's FT-79 Texan acoustic guitar by Epiphone / Gibson. It has been folded
Please look closely at the pictures and feel free to ask questions
All my merchandise is 100% guaranteed as described. Returns are not accepted so please no bidding unless you want it By bidding you are confirming that you understand these terms. PayPal only Payment to be received no longer than 7 days from end of auction. If there is no contact after 7 days, item will be relisted and ... more
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1961 Gibson Les Paul / SG Custom original WHITE with Sideways Vibrola

1961 Gibson Les Paul / SG Custom original WHITE with Sideways Vibrola

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$31900


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this 1961 Gibson Les Paul (SG) Custom in its original White finish with gold hardware and a factory sideways Vibrola. It has a great playing neck with very worn frets, but still playable. It's all original with the exception of one volume knob. It's also 100% complete along with its original hardshell case. This original Les Paul Custom looks great with lots of minor nicks + dings (most have been touched-up with white... more
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Starcaster By Fender Mini Strat Guitar Combo Pack Chord, Strap, Mini Deluxe Amp

Starcaster By Fender Mini Strat Guitar Combo Pack Chord, Strap, Mini Deluxe Amp

Fredericksburg, Virginia, 224**, UNITED STATES OF AMERICA

$250

PLEASE READ THE ENTIRE LISTING BEFORE ASKING QUESTIONS OR PURCHASING THIS ITEM.

Up for sale is this unique, new in the original packaging Starcaster Mini Strat guitar by Fender in a gloss black finish with only a single humbucker bridge pickup. This is a combo pack that includes the guitar, cable, Fender ??Mini Deluxe?? Amp, picks, Strap, and a large sticker sheet with one sticker missing.

This mini Strat guitar is a very cool and unique body design that has only a single... more
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Gibson Standard 58 Les Paul Goldtop 1958 Reissue 1971 1 of 25 rarest Les Paul

Gibson Standard 58 Les Paul Goldtop 1958 Reissue 1971 1 of 25 rarest Les Paul

Hopewell, New Jersey, 085**, UNITED STATES OF AMERICA

$10695

Gibson Standard 58 Les Paul Goldtop 1958 Reissue 1971 With original hang tag and blank guarantee card returnable to Kalamazoo
Being offered from the private collection of Sound Investments USA LLC

CONDITION AND PRICING PLEASE READ:
All electronics work and are original . very clean guitar. The Frets are ok but here is what my luthier said. The neck is slightly bowed on low E side and straight on high E side which he states can be fixed by replacing frets and compensating for ... more
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Vintage 1960s Global Les Paul Copy Electric Guitar W / TKL Hard Case "Lawsuit Era"

Vintage 1960s Global Les Paul Copy Electric Guitar W / TKL Hard Case "Lawsuit Era"

Elmwood Park, New Jersey, 074**, UNITED STATES OF AMERICA

$950

Up for sale is a Vintage Electric Guitar, Very Good Condition As Shown, Please see photos for details, Plays & sounds great, Neck is straight, Low fast action, Loaded with character showing age-handling-play wear-nicks-scuffs-finish loss-light surface rust / tarnish & patina with a superficial chip near one bridge post as shown, Weighs just over 9 pounds, DiMarzio PAF pickups replaced the original pickups about 20 years ago, I misplaced the original pickups - otherwise I would include ... more
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original 1957 Fender Stratocaster Sunburst w / orig. tweed case

original 1957 Fender Stratocaster Sunburst w / orig. tweed case

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$54900


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this early 1957 Fender Stratocaster in its original Sunburst finish. It has a great playing neck with a "V" profile and good frets. All parts are original to this Strat and it is 100% complete along with its original tremolo arm, bridge cover and tweed hardshell case. The neck dates to February 1957, pots dating to January 1957 and the body date of December 1956. The pickup covers and knobs are the earlier "bakelite" ... more
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1952 Gibson ES-140

1952 Gibson ES-140

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$4995

1952 Gibson ES-140, ¾ size, Tobacco Sunburst, Full bodydepth, P-90 pickup, Smooth playing, Fine little instrument! VG++, NHSC
... more
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Mint "2013" "Epiphone Viola"  Looks New with "HOFNER MODIFICATIONS"

Mint "2013" "Epiphone Viola" Looks New with "HOFNER MODIFICATIONS"

Riverside, California, 925**, UNITED STATES OF AMERICA

$1295

Here we have a Beautiful 2013 "EPIPHONE VIOLA" in absolutley "PRISTINE CONDITION" This Bass has been modified to " HOFNER SPECS " . I had this Bass a bit overhauled for "THE BEATLES" enthusiast. I had a "HOFNER GERMAN TAILPIECE put on, a "HOFNER BRIDGE" a "HOFNER NUT" "HOFNER TUNING PEGS" put on "LABELLA FLATWOUND STRINGS" put on, and had the EPIPHONE CONTROL PANEL, (volume and tone controls) into 250k just like "THE HOFNER " . It has been completely set up and ready to do it's duty. I thought ... more
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1970 Gibson Super 400 CESN

1970 Gibson Super 400 CESN

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$12995

1970 Gibson Super 400 CESN, Blonde finish, Top of the line guitar with carved spruce top, Gold hardware, Ebony fingerboard with split block pearl inlays, No volute, Says made in USA, No dot over the I, Orange label, Attractive Maple back and sides, Carved bridge with abalone inlays, Plays and performs beautifully, EC+, Original hard case
... more
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1960s Danelectro  Bass nut   Silvertone

1960's Danelectro Bass nut Silvertone

Mustang, Oklahoma, 730**, UNITED STATES OF AMERICA

$30

1960's Danelectro Silvertone Bass nut 1 9 / 16" wide Measure your bassFast Ship, Thanks!USA 48 only
... more
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1958 Fender Precision Bass

1958 Fender Precision Bass

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$30500

1958 Fender Precision Bass, Early ??58 with a Two tone burst, Anodized pickguard, Maple neck, Both Covers, Spaghetti logo, Wonderfulinstrument from the family of the original owner, VG++, Original tweed hardcase.
... more
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1964 Gibson ES-125 TC

1964 Gibson ES-125 TC

Loveland, Ohio, 451**, UNITED STATES OF AMERICA

$4795

1964 Gibson ES-125 TC, Vibrant Cherry Sunburst finish, Wideat the nut, Nice looking figured Maple top, P-90 pickup, Nickel single line Klusontuners, Gold knobs, Tortoise guard, Light weight, Resonant, Acousticallyrobust, Nicely setup, Excellent condition, Worn Original soft alligator case.
... more
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1960s Teisco Del Rey Electric Guitar VG Condition Gig Bag!

1960s Teisco Del Rey Electric Guitar VG Condition Gig Bag!

South Salem, New York, 105**, UNITED STATES OF AMERICA

$299

1960s Teisco Del Rey Model Unknown
Color: Red black burst
Condition: Used
Description: All original vintage guitar manufactured by Teisco Del Rey in Japan in the sixties
Paint: Original red burst paint finish is in very good condition with age checking no belt buckle wear. There is a small paint chip on the lower bottom edge. There are small paint chips on the body and edges throughout. No paint or finish chips on the neck or headstock. Minor edge paint dings along headstock and top ... more
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1965 Fender Jaguar electric guitar sunburst pre CBS excellent condition

1965 Fender Jaguar electric guitar sunburst pre CBS excellent condition

Blue Springs, Missouri, 640**, UNITED STATES OF AMERICA

$12500

1965 Fender Jaguar sunburst pre CBS excellent condition. One owner purchased in California. Guitar has been stored and unplayed since the late 1970??s. All original and includes bridge cover and tremolo bar. Condition wise there is one small nick to the bottom, two areas on the back where the clear coat has scuffed, and the first string E tuner coating is peeling. Case with original key is also in great condition with one small dime size dent to the top.... more
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early 1940s National New Yorker electric archtop BLONDE

early 1940's National New Yorker electric archtop BLONDE

Carbondale, Illinois, 629**, UNITED STATES OF AMERICA

$3190


Add Me to Your Favorite Sellers
Olivia's Vintage would like to present this early 1940's National New Yorker in its original Blonde / Natural finish. It has a good playing neck with great frets. It's all original with the exception of the tuning keys and the bridge. A slightly larger vintage hardshell case is included. There is a plugged hole in the side of the body on the lower bass side. There are nicks + dings, finish checking and other cosmetic wear. The guitar itself remains ... more
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There are 2 comments on this article so far. Add your comment

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millie Comment left 28th June 2013 18:06:11 reply
I have a guitar that I would really like to have identified. It is hollow body, 3pu, and has no label or serial number that I can find. It's a gorgeous sunburst (I think, cherry?) and I can't find any pictures of any guitar that looks just like it. Please help!
vintage guitar and bass Comment left 13th January 2017 00:12:03 reply
Hi Millie, post as many images as you can in the 'other guitars' section of the forum - I'm sure someone will be able to identify it for you

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